Quick Answers to Common Cover Letter Questions By Jeremy Cyrus 03/13/2014
This week, Free Resume Builder provides a few answers to some of the questions we've recently received about cover letters.
Do employers seriously expect me to write every single cover letter from the ground up? Don't most job seekers apply for several jobs every single day? Who has time to write an original letter for every application? I can't believe employers really think this is going to happen.
No. Hiring managers are rational people, and they know that the letters they receive come from job seekers who are exploring multiple opportunities. But people like to feel special. If you pretend this is the only company you've ever wanted to work for, the managers reviewing your letter will give you the benefit of the doubt. Create a basic template and customize it slightly for each application.
I keep hearing that I should "research the company" before I apply. What does this mean? Do employers honestly expect me to invest hours in this process for every resume and cover letter that I submit?
No. Unless you're seeking a position at the highest executive level, your research process doesn't have to be exhaustive. You don't need to rattle off the last four years of quarterly earnings or recite the founder's personal motto. Just answer three questions: What does this company provide or produce? What problems might they have that you could help them solve? And how might they benefit from your specific contributions and skill sets?
Are managers really going to reject my application if I don't have a personal blog, a personal website, a twitter feed, and an active social media presence? I really don't have time for that kind of nonsense, and I don't see how this impacts my potential as an employee.
Some of them might, yes. But clearly, these employers are not the right ones for you. Be true to yourself and you'll eventually find an employer who will respect your real skills and experience instead of worrying about your non-existent Facebook page.